Press News & Events

How can Artificial Intelligence enhance CRM? | Susana Costa e Silva

Friday, March 22, 2024 - 16:02
Publication
Store Magazine

"It is also nothing new that, given this boom in available information, the processing and extraction of reliable and relevant information for decision-making has become an even more complex task for which individuals need more and more help provided by intelligent systems created by man."

Read here (only available in Portuguese) the most recent opinion article by Susana Costa e Silva, professor at Católica Porto Business School and director of the Master in Management, published in Store Magazine. 

 

Católica Porto Business School_Susana Costa e Silva

 

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