Semester

Discipline ECTS

 

Semester I

Advertising
Brand Management
Consumer Behaviour
Marketing in the Digital Age
Market Research I
Strategy and Organization
Research Seminars I

3
6
3
6
6
6
2

 

Semester II

International Marketing
Marketing Communications
E-Commerce and Automation
Market Research II
Pricing
Elective I*
Elective II*
Elective III*
Research Seminars II

6
3
3
3
3
3
3
3
2

Semester III

Research Seminars III
Master’s Final Assignment

2
30

 

Elective Courses * 

E-Content Marketing
Neuromarketing
Sales Management
Search Marketing
Service Marketing 

3
3
3
3
3

 * To be selected from the portfolio of specific courses or from a set of courses offered by other Católica Porto Business School’s master programmes

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