PhD in Industrial Engineering and Management by the School of Engineering of Porto University and BA in Psychology by the School of Psychology and Educational Sciences of the same University.

Her PhD dissertation explores participation in pages of service companies or brands integrated into social network sites and its impact on the attitudes and behaviors of members, as consumers of those services. She has presented scientific papers at international conferences in the area of Marketing and Services.

Currently, in terms of research, she is interested in the broad topic of consumer behavior, crossing area between Psychology and Marketing.

Invited teaching assistant of Católica Porto Business School, she teaches in the areas of Marketing and Research Methods since 2013.