2024 is coming. It's time to set new goals. Discover some of our executive programmes, which will open during the first semester next year. There are many...
Conceição Silva , professor and researcher at CEGE - Center for Studies in Management and Economics at Católica Porto Business School, was part of a team...
There are more than 550 Master’s graduates from the Universidade Católica Portuguesa in Porto in the 2022/23 academic year. “Today is just the beginning...
“In good conscience: do the right thing while building a profitable business” is the work's title presented at Católica Porto Business School on November...
After Lisbon and Coimbra, Conceição Soares , author of the book “Ethics in Business: An Ontological Perspective” , presented her most recent work at...
The third INSURE.hub conference highlighted Innovation, Sustainability and Regeneration as central components of the social responsibility of Universities...
There have now been 27 editions of one of Católica Porto Business School's (CPBS) most renowned executive training programmes. The Intensive Management...
The Executive MBA students at Católica Porto Business School once again had the opportunity to take part in International Week. This is one of the crucial...
"Many critical questions arise when a company decides to plan its e-Commerce strategy. To ensure that the project remains within budget, it is crucial to...
“Católica gave me moments that I will cherish for the rest of my life” : one of the many shares shared by some of the more than 550 students who received...
"The attack carried out by Hamas against Israel on October 7 does not share only the date with the Yom Kippur War. Now, as 50 years ago, Israeli intelligence services and officials underestimated the risks of an attack. In 1973, the arrogance and hyper-...
"November marks the passage of a year since the introduction of the artificial intelligence (AI) tool ChatGPT. This was the first free text generation application with mass use. Two months after its launch, it had 100 million users. It showed the general...
"The empowerment of social networks has supported the idea that the only way to communicate that customers are sensitive to is a presence on social networks, neglecting traditional sales arguments such as, for example, meeting customer expectations...
"Any model for economic development in Portugal attributes a relevant role to foreign investment, even if there is investment and investment: it would be desirable for it to be significant in terms of the amount, but above all in terms of the...
"In many sectors, doubts have been noted regarding the balance between face-to-face work, physical space and with organisations' equipment, and remote work. The way information circulates and collaborative work occurs is changing. The questions raised...
"Inclusive marketing is one of those self-promotions that often do not translate into substance in action. Consider the cases of organizations that promote themselves as champions of diversity (of gender, usually) – but they kill the messenger of bad...
"In my last writing, I validated creating a sovereign wealth fund (I had proposed it a few years ago!). An embryo still with a small endowment (but it's a start). Positive, even so, because it can come to finance strategic or unforeseen policies,...
"We know that figurativity is fundamental for memorisation. We tend to memorise better objects that represent elements of the sensitive world – things that we see, hear, smell, taste or touch – and, among these, things that come directly from nature (...
How can Artificial Intelligence (AI) enhance Customer Relationship Management (CRM)? | Susana Costa e Silva It was about this topic that Susana Costa e Silva, professor at Católica Porto Business School and director of the Masters in Management, wrote...
"The International Day for the Eradication of Poverty reminds us of the indignity to which the poor are subjected. The fact that many are workers is even more enlightening – and questions management professors, businesspeople and managers...
