"Many critical questions arise when a company decides to plan its e-Commerce strategy. To ensure that the project remains within budget, it is crucial to analyze the trade-off between the available resources, the objectives and functionalities required from the website, level of customization and development schedule, among other issues."

Susana Costa e Silva, director of the Master's in Management and professor at Católica Porto Business School, addresses some fundamental questions, which she presents as a guide for this process. Read the full article (only available in Portuguese), published in Marketeer, here.