1. Católica Porto Business School

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M&As and brand identity

Joana Pinto Leite César Machado (with Joana Machado). 2010. Proceedings of the 6th Thought Leaders International Conference in Brand Management
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Rebranding the merger

Joana Pinto Leite César Machado (with Joana Machado). 2010. Proceedings of The 6th International Conference of The Academy of Marketing’s Brand, Identity and Reputation SIG
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Private label brands

Joana Pinto Leite César Machado (with José Cevada). 2015.
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Inteligência artificial e educação

António Manuel Valente de Andrade (with Francisco Veiga). 2019. II Seminário Internacional EXPRESSA: Re-imaginar a Comunicação Científica em Educação, Porto, Portugal, 24/10/19
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Branding as a reflection of culture

Joana Pinto Leite César Machado (with Tristan Klocke). 2014.
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How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal

Joana Pinto Leite César Machado (with Joana Machado). 2014.
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