1. Católica Porto Business School

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Brand Logo Design: Examining consumer responses to name and logo characteristics

Joana Pinto Leite César Machado (with Joana Machado). 2012. Proceedings of the 11th International Marketing Trends Conference
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How natural features in logo design influence consumers’ preferences: revision of the literature and proposal for a data collection instrument'

Joana Pinto Leite César Machado (with Joana Machado). 2011. Proceedings of the 11th International Marketing Trends Conference
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Brand mergers: examining responses to name and logo design

Joana Pinto Leite César Machado (with Joana Machado). 2011. Proceedings of The 7th Global Brand Conference of The Academy of Marketing’s Brand, Identity and Reputation SIG
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Brand mergers: an analysis of consumer brand identity preferences

Joana Pinto Leite César Machado (with Joana Machado). 2011. Proceedings of The 7th Thought Leaders International Conference in Brand Management
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Rebranding mergers: how important is the figurativeness of the brand’s signs

Joana Pinto Leite César Machado (with Joana Machado). 2011. Proceedings of the 10th International Marketing Trends Conference
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M&As and brand identity

Joana Pinto Leite César Machado (with Joana Machado). 2010. Proceedings of the 6th Thought Leaders International Conference in Brand Management
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