1. Católica Porto Business School

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Brand Logo and brand gender

Joana Pinto Leite César Machado (with Joana Machado). 2019. 14th Global Brand Conference 2019, Berlin, Germany, 8/05/19
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Sistemas de Informação e Tecnológicos

António Manuel Valente de Andrade (with Andrade, António). 2019. Universidade Católica Portuguesa
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How do brand gender and consumer-brand engagement contribute to the development of brand loyalty on Facebook?

Joana Pinto Leite César Machado (with Joana Machado). 2019. 14th Global Brand Conference 2019, Berlin, Germany, 8/05/19
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The impact of personality and design on consumer responses to logos

Joana Pinto Leite César Machado (with Joana César Machado). 2018. Actas XXX Congresso International de Marketing
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What is engaging content? Influence of social media type of message on consumer engagement

Joana Pinto Leite César Machado (with Tiago Paraty). 2018. 13th Global Brand Conference, Newcastle, United Kingdom, 2/05/18
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Motivations for consumer-brand engagement and consumer-based brand equity on Facebook

Joana Pinto Leite César Machado (with Leonor Vacas de Carvalho). 2017. 5th International Consumer Brand Relationship Conference, Porto, Portugal, 18/05/17
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