1. Católica Porto Business School

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Logo design

Joana Pinto Leite César Machado (with Joana César Machado). 2014. EMAC 2014 European Marketing Academy 43rd annual conference Paradigm Shifts and Interactions Valencia, June 3-6
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Brand logo design

Joana Pinto Leite César Machado (with Joana Machado). 2014. 9th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation Special Interest Group (SIG), Hertfordshire, United Kingdom, 9/04/14
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Desenvolvimento e Validação de um Instrumento SMIT

António Manuel Valente de Andrade (with Andrade, António). 2018. Iberian Conference on Information Systems and Technologies
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How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy?:

Joana Pinto Leite César Machado (with Teresa Sofia Faria Oliveira Lopes Amorim). 2014. 9th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation Special Interest Group (SIG), Hertfordshire, United Kingdom, 9/04/14
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Brand logo design: Examining consumer responses to figurativeness

Joana Pinto Leite César Machado (with Joana Machado). 2013. Proceedings of the 42nd EMAC - European Academy of Marketing
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Brand Logo Design: Examining consumer responses to name and logo characteristics

Joana Pinto Leite César Machado (with Joana Machado). 2012. Proceedings of the 11th International Marketing Trends Conference
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