1. Católica Porto Business School

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How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal

Joana Pinto Leite César Machado (with Joana Machado). 2014.
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Design, personality traits and consumer response to brand logos

Joana Pinto Leite César Machado (with Joana Machado). 2018. 13th Global Brand Conference, Newcastle, United Kingdom, 2/05/18
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Paper

The effect of brand names and logos’ figurativeness on memory

Joana Pinto Leite César Machado (with Paulo de Lencastre). 2023. Journal of Business Research
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Exploring consumer segments defined by affective responses to naturalness in logo design

Joana Pinto Leite César Machado (with Anna Torres). 2023. Journal of Product and Brand Management
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Book chapter

M&As and Brand Identity – How can Names and Logos be Combined and how do Consumers Perceive them

Joana Pinto Leite César Machado (with Joana Machado). 2010. Contemporary Issues in Brand Research
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Book chapter

A Identidade da Marca”

Joana Pinto Leite César Machado (with Joana Machado). 2007. O Livro da Marca
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