The Executive Course in Luxury Management is a pioneering initiative in Portugal, responding to the needs of those who aim to incorporate greater value into the brands and projects they lead, across the various sectors in which they operate.

The programme proposes a comprehensive view of the luxury universe, reflecting on its challenges, the essence of its foundations, the idiosyncrasy of consumer behaviour and the particularities of its management, whether in terms of the creative and innovation process, communication, pricing, distribution and retail, among others. A management approach that is as complex as it is fascinating.

It also proposes the study of the main sectors of activity that make up the heterogeneous national and international luxury market, revealing their strategies, illustrated and enriched with case studies or best practices, presented by qualified and recognised faculty and market professionals.

The current edition includes an international immersion in Milan, one of the birthplaces of luxury, promoted in partnership with Bocconi University, which holds one of the most prestigious programmes in Luxury Management.