- To understand luxury and its role in society and the economy, and to grasp the intangible and emotional dimension that characterises it;
- To gain a current, comprehensive and integrated view of the luxury universe and its key players, as well as its challenges and future trends;
- To understand the characteristics and expectations of consumers of luxury products and services;
- To master marketing tools adapted to the specificities of luxury brand management;
- To explore the main sectors associated with luxury and understand the essentials of their organisation and management particularities.
More information
Programme Director:
Mónica Seabra-Mendes
Format:
60 hours
Thursdays, from 9:00am to 6:30pm
Next edition: 23 April 2026
Includes a visit to Milan, outside of the normal programme hours
Fee:
€4,500
Application fee: €250, deductible from the programme fee.
Includes: Two-night stay in Milan (visit to SDA Bocconi)
Contact:
Sara Pacheco
Executive Coordinator
mpacheco@ucp.pt
+351 918 056 261
+351 226 196 260
More information
Programme Director:
Mónica Seabra-Mendes
Format:
60 hours
Thursdays, from 9:00am to 6:30pm
Next edition: 23 April 2026
Includes a visit to Milan, outside of the normal programme hours
Fee:
€4,500
Application fee: €250, deductible from the programme fee.
Includes: Two-night stay in Milan (visit to SDA Bocconi)
Contact:
Sara Pacheco
Executive Coordinator
mpacheco@ucp.pt
+351 918 056 261
+351 226 196 260
More information
Programme Director:
Mónica Seabra-Mendes
Format:
60 hours
Thursdays, from 9:00am to 6:30pm
Next edition: 23 April 2026
Includes a visit to Milan, outside of the normal programme hours
Fee:
€4,500
Application fee: €250, deductible from the programme fee.
Includes: Two-night stay in Milan (visit to SDA Bocconi)
Contact:
Sara Pacheco
Executive Coordinator
mpacheco@ucp.pt
+351 918 056 261
+351 226 196 260