ANA CAPITAO-alumni-gestao-luxo_catolica-porto-business-school

Ana Capitão

Principal Product Manager
AUTODOC

Curiosity and the pursuit of excellence have always driven me to seek new sources of knowledge and opportunities for skills development. In the Luxury Management course at Católica Porto Business School, I found the space to deepen my knowledge of the complex world of brand and product management in distinctive segments. Contact with companies and professionals allowed me to relate the concepts discussed in the classroom to the real world, through concrete scenarios and projects. My network of contacts also grew, and this is where one of the most valuable lessons lies: people are the true differentiating factor. 
ANA LIMA-alumni-gestao-luxo_catolica-porto-business-school

Ana Lima

Flight Attendant and Corporate Image Consultant

Joining the Luxury Management Executive Programme was a transformative experience that allowed me to approach luxury business with greater awareness, structure and strategic focus. 

The cross-disciplinary approach to different business areas, combined with the sharing of experiences and the analysis of Portuguese and international brands, broadened my perspective and deepened my understanding of the true meaning of luxury. 

Without doubt, it is a one-way journey for those who wish to elevate their positioning to a higher level, with coherence and a clear focus on value creation. 
CARLOS TAVARES-alumni-gestao-luxo_catolica-porto-business-school

Carlos Tavares

Owner and CEO
Tavares 1922

With a well-established career at Tavares, our family jewellery and goldsmithing business, the Luxury Management Executive programme was decisive in broadening my strategic vision of the sector. More than concepts, it provided me with tools to structure my thinking and gain clarity. 

It was instrumental in shifting my mindset from store to brand, helping me understand the importance of positioning, narrative and consistency in building long-term value. It opened new perspectives and enabled me to think about the business globally, while preserving the identity, history and values of a family company. 

Today, this vision directly influences the way I develop and position the brand, balancing heritage, contemporaneity and high standards in a market increasingly attentive to meaning, authenticity and tradition. 
CRISTINA FERREIRA LEITE -alumni-gestao-luxo_catolica-porto-business-school

Cristina Ferreira Leite

Founder and CEO
PreventionLab

Enrolling in this programme was a decision guided by the constant pursuit of rigour and differentiation that I apply throughout my career. 

The experience exceeded expectations, proving to be a transformative milestone, both in my business vision and in my network of influence. The programme content stands out for its depth and relevance, enhanced by a distinguished faculty who master the pillars of excellence in the luxury sector. 

With a seamless articulation between academic theory and out-of-classroom experiences, I was able to take part in meticulously curated moments of learning, representing a deeply enriching immersion into business environments where detail is everything. 

From a networking perspective, the programme provided access to an ecosystem of relevant professionals from diverse sectors, opening the door to future high-value strategic synergies. Beyond professional contacts, I take with me meaningful friendships with people who share the same aesthetic sensitivity and high standards of excellence. 

Professionally, the knowledge acquired was fundamental in repositioning the management of my company, focused on longevity and preventive health, towards the luxury segment. Today, I lead with a far more focused strategic vision, implementing a business model in which sophistication and value delivery are managed with greater precision. More than a course, it was a strategic investment that allowed me to elevate my company’s positioning, providing a clear and pragmatic vision of how to translate excellence into my business model. 
JOANA RIBEIRO-sogrape-alumni-gestao-do-luxo-catolica-porto-business-school 1x1

Joana Ribeiro

Senior Brand Lead
Sogrape

The Executive Programme in Luxury Management allowed me to deepen my understanding of how I view value creation in brands. Through the analysis of established companies and more recent projects, it became clear that luxury does not happen by chance - it is the result of consistent strategic decisions and rigorous attention to detail.  

From brand architecture to product differentiation, from pricing to selective distribution and the preservation of desire in the long term, one understands how each choice contributes to a coherent ecosystem. As a professional who is particularly attentive to product detail and consumer experience, it was striking to see how these elements are worked on in an integrated way to sustain relevance and longevity.  

I left with more structured concepts, an even more critical eye, and the certainty that building strong brands requires intention, consistency, and long-term vision.