The Executive Programme in Luxury Management offers a comprehensive perspective on the world of luxury. This requires reflection on its challenges, the essence of its foundations, the idiosyncrasies of consumer behaviour and the specificities of its management, both in terms of the creative and innovation process and in communication and distribution, among other areas. A form of management that is as complex as it is fascinating.

The programme also proposes the study of the main sectors that make up the heterogeneous luxury market, revealing their strategies, illustrated and enriched with case studies and best practices presented by qualified and recognised industry professionals. The programme also includes a residential weekend designed to provide insight into the behind-the-scenes of luxury, while fostering networking opportunities and social interaction.

In recent years, luxury has become one of the most successful businesses on a global scale and a widely replicated business model, achieving consistent results and growth despite a challenging economic context.