Alumna of the Business Management degree, completed in 1993, Mafalda Menéres is currently director of UN Cartões Dá at Sonae. As part of the new feature on Católica Porto Business School alumni, we wanted to get to know Mafalda a little better.

Most exciting professional challenge: Being part of the team that launched Sonae’s telecommunications operator (Optimus). A pioneering and innovative project, delivered in record time.

How did Católica Porto Business School contribute to your professional path? I am convinced that the decision I made 32 years ago was the right one in terms of education and personal development, allowing me to successfully establish myself in the job market today.

Favourite book: “Influence: The Psychology of Persuasion” by Dr Robert B. Cialdini

Most inspiring figure at our School: Prof. Alberto Castro and Prof. Carvalho Guerra.

Personal curiosity: I have always loved selling. At the age of 7, I crocheted my first doll’s dress and sold it at the wool shop my mother owned at the time for 100 Portuguese escudus.