This programme is taught in Portuguese.

Curricular units Professors Hours
Module 1: Fundamentals Coordinator: Luís Marques  
1.1. Digital strategy Luís Marques 9
1.2. Financial for digital Miguel Soares & Paulo Alves 9
1.3. Resources and apabilities João Franqueira 9
1.4. Digital Marketing Ricardo Ramos 9
Module 2: Digital Transformation Coordinator: Isabel Horta  
2.1. Digital Business Fundamentals João Vieira 9
2.2. Leading Digital Transformation Wayne Visser 9
2.3. Transformation in the Digital Age Isabel Horta 9
2.4. Digital Execution Paula Alves 9
Module 3: AI & Data Coordinator: Conceição Andrade e Silva  
3.1. Artificial Intelligence for Business Manuela Veloso 3
3.2. AI Strategy Amit Joshi 3
3.3. Data Analytics Strategy Pedro Amorim 9
3.4. Data Analytics for Business Conceição Silva 9
Module 4: Hands on technology Coordinator: João Vieira  
4.1. Machine learning Luís Pinto / Jorge Teixeira 9
4.2. NLP To be defined 9
4.3. AI tools Ricardo Ribeiro 9
4.4. Agents AI Luís Maia 9
Module 5: Project - Real case implementation Coordinator: João Vieira  
5.1. Digital strategy definition and implementation Gabriel Lazaro 9
5.2. Technologies execution in business Tiago Machado Scherer 9
Module 6: Masterclasses Coordinator: Luís Marques  
6.1. Startups ecosystems Ricardo Marvão 3
6.2. Venture Capital João Neiva 3
6.3. Cyber security Pedro Barbosa 3
6.4. Data-driven organisations João Marcelino 3
6.5. Digital transformation case studies Liliana Pina 3
Module 7: Action project Coordinators: Luís Marques & João Vieira 12
Total   177