This programme is taught in Portuguese.
Curricular units | Professors | Hours |
Module 1: Fundamentals | Coordinator: Luís Marques | |
1.1. Digital strategy | Luís Marques | 9 |
1.2. Financial for digital | Miguel Soares & Paulo Alves | 9 |
1.3. Resources and apabilities | João Franqueira | 9 |
1.4. Digital Marketing | Ricardo Ramos | 9 |
Module 2: Digital Transformation | Coordinator: Isabel Horta | |
2.1. Digital Business Fundamentals | João Vieira | 9 |
2.2. Leading Digital Transformation | Wayne Visser | 9 |
2.3. Transformation in the Digital Age | Isabel Horta | 9 |
2.4. Digital Execution | Paula Alves | 9 |
Module 3: AI & Data | Coordinator: Conceição Andrade e Silva | |
3.1. Artificial Intelligence for Business | Manuela Veloso | 3 |
3.2. AI Strategy | Amit Joshi | 3 |
3.3. Data Analytics Strategy | Pedro Amorim | 9 |
3.4. Data Analytics for Business | Conceição Silva | 9 |
Module 4: Hands on technology | Coordinator: João Vieira | |
4.1. Machine learning | Luís Pinto / Jorge Teixeira | 9 |
4.2. NLP | To be defined | 9 |
4.3. AI tools | Ricardo Ribeiro | 9 |
4.4. Agents AI | Luís Maia | 9 |
Module 5: Project - Real case implementation | Coordinator: João Vieira | |
5.1. Digital strategy definition and implementation | Gabriel Lazaro | 9 |
5.2. Technologies execution in business | Tiago Machado Scherer | 9 |
Module 6: Masterclasses | Coordinator: Luís Marques | |
6.1. Startups ecosystems | Ricardo Marvão | 3 |
6.2. Venture Capital | João Neiva | 3 |
6.3. Cyber security | Pedro Barbosa | 3 |
6.4. Data-driven organisations | João Marcelino | 3 |
6.5. Digital transformation case studies | Liliana Pina | 3 |
Module 7: Action project | Coordinators: Luís Marques & João Vieira | 12 |
Total | 177 |