At the end of September, Ricardo Morais, professor at Católica Porto Business School, lectured the Master Class "Design Thinking for Complementary Internationalisation" at the Ireland-Portugal Business Network (IPBN).
The main point was that (n)ethnography helps understand how customers complement our offer with other products and services. The session was hosted by Arnold Delville, Managing Director of IPBN, and is available on Spotify here.
