This programme is taught in Portuguese.
The main objectives of this programme are:
- To understand the fundamental concepts of digital transformation and artificial intelligence and their impact on organisations;
- To provide participants with tools and methodologies to design and implement digitisation and AI adoption strategies;
- To develop leadership and change management skills in a context of technological innovation;
- To promote an ethical and sustainable approach to the use of AI and new technologies;
- To explore practical cases and emerging trends for the effective application of digital transformation in a wide range of sectors.