"However, there is another aspect that warrants consideration: the creation of a more cohesive ecosystem, capable of generating revenue in a more equitable manner. This is what is at stake with the centralisation of television rights, which has already been approved and is scheduled to begin in 2028/29."
The centralisation of television rights could mark a turning point in Portuguese football, creating the conditions for more sustainable, competitive and professional management. This view is shared by Susana Costa e Silva, director of the Executive MBA in Football – a programme run by Católica Porto Business School and Liga Portugal Business School – and associate professor at the School; and by Rafael Almeida, a lecturer at IPAM Porto.
Read the full article here in Briefing (available in Portuguese).