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How geopolitics is reshaping the consumer experience | Susana Costa e Silva

Wednesday, March 25, 2026 - 15:50
Publication
O Jornal Económico
"The consumer of 2026 is no longer the optimistic shopper of previous years; they are a more cautious economic actor, who assesses the logistical risks before opening their wallet".

Read here (available in Portuguese) the latest opinion piece by Susana Costa e Silva, Professor at Católica Porto Business School and director of the Master’s in Management programme, published in O Jornal Económico
 
Católica Porto Business School_Susana-Costa-e-Silva

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