Image Campaign Portuguese Shoes 2022 (APICCAPS – Footwear and Leather Goods Trade Association, 2023) |
Price Study for Prosa - Produtos e Serviços Agrícolas (PROSA, 2023) |
Omnichannel Maturity Barometer EY/CPBS (Ernst & Young, S.A., 2022) |
Douro Territorial Marketing Plan (CIM Douro - Douro Intermunicipal Community, 2022) |
Re-marketing Frezite (Frezite – Ferramentas de Corte, S.A., ongoing) |
Market Study for an Undergraduate Degree (Portuguese League of Professional Football, ongoing) |
Study on the Image and Positioning of the LasKasas Brand (LasKasas, 2021) |
Financial Evaluation of Hyline Brand (BBG, 2021) |
Study of TASHI Brand Consumer Behavior (Bluebird, 2020) |
Marketing and Branding Study for a new footwear brand (OCRE VERDE, 2020) |
The International Image of Portuguese Footwear (APICCAPS – Footwear and Leather Goods Trade Association, 2019) |
Market Study for Futebol Clube do Porto about its Communities (Futebol Clube do Porto, 2019) |
Consumer Preferences in Real Estate – Jardins da Arrábida and Gondomar (EFIMÓVEIS, 2019) |
Consumer Preferences in Real Estate (EFIMÓVEIS, 2017) |
Marketing and Branding Strategy for the “Homeware” Cluster (NERLEI, 2016) |
Territorial Marketing Plan for the Tâmega and Sousa Area (CIM – Tâmega e Sousa, 2015) |
Study on Tap Water Consumption Habits of the Population of Porto (Águas do Porto, 2015) |
Market Study for the Brand Sophy & Freda (SIRFTEX, 2014) |
Market Study Casino da Póvoa (Varzim Sol, 2014) |
Study and White Paper on Corporate Identity (CAP, 2012) |
Barometer of the Portuguese Farmer Image 2011 (CAP, 2012) |
Development of a Business Barometer (BARCLAYS, 2012) |
Barometer of the Portuguese Farmer Image 2010 (CAP, 2011) |
Market Study Expo Criança (CNEMA, 2010) |
AM Holding Brand Identity (AM Holding, 2010) |
Strategic Diagnosis of Brand and Development of an Action Plan (CRPG - Centro de Reabilitação Profissional de Gaia, 2010) |
Image Of the Portuguese Farmer (CAP, 2009) |
“Santa Casa” Brand Characterisation - Document Analysis (Santa Casa da Misericórdia, 2009) |
Profile of the Purchase and Consumption Behaviour of Futebol Club do Porto Target Costumers: Partners, Supporters and Fans (Porto Comercial, S.A., 2006) |
Market Study: Structure of the Purchase and Consumption Profile of JN Readers and Characterisation of the Image and Competitive Positioning of JN (Global Notícias, 2006) |
Services Provided by Agros to Individual Associate Producers: Degree of Satisfaction Measurement and Determinant Factors of its Use (AGROS, 2004) |
Creation of an International Brand for Design of Furniture and Decoration - Feasibility Study (ICEP, 2000) |
Market Study on the Potential Acceptability of the Kickers Shoes Brand in the Portuguese Market (Arnaldo Pinto, 1999) |
Other Projects
- Assessment of Public Policy and Investment
- Competition and Regulation
- Industrial Economics, Sectorial and Strategy Studies
- International Economics and International Business
- Urban and Regional Economics
- Agricultural, Environmental and Natural Resources Economics
- Social Economics
- Finance and Accounting
- Marketing
- Other Areas
More Information
Contacts:
Director
Vasco Rodrigues
Non-Executive Director
Alberto Castro
Consulting Office
Ana Isabel Monteiro
aimonteiro@ucp.pt
CEGEA – Centro de Estudos de Gestão e Economia Aplicada
Universidade Católica Portuguesa (Porto)
Rua Diogo Botelho 1327
4169-005 Porto
Telefone: +351 226 196 245
Fax: +351 226 196 291
Email: cegea.cpbs@ucp.pt