On 4 March at 6.00pm, Católica Porto Business School will host the conference “ The Challenges and Opportunities of Portuguese Wine in the Luxury Segment”, a strategic reflection on the positioning of Portuguese wine in an increasingly demanding and differentiation-driven global market.

Date and time: March 4th, from 6 to 7 p.m.
Venue: Universidade Católica Portuguesa – Porto, Foz Campus, Carvalho Guerra Auditorium
Event held in Portuguese

The event brings together some of the most relevant voices in the sector for a debate that explores brand, identity, internationalisation and value creation within the luxury landscape.

Register here

The conference features leading voices from the sector:

Beatriz Machado | Head of Marketing & Tourism | NIEPOORT

Cristiano Van Zeller | Founder and CEO | VAN ZELLERS & Co.

Diogo Gama Rocha | Founder and CEO | OM Design

George Sandeman | Founder and CEO | EX AMPULLA

Joana Pais | Head of Prestige Wines Marketing, PR & Hospitality | SOGRAPE

Moderated by José João Santos, journalist at Revista de Vinhos.


This event also marks the approach of the new edition of the Executive Programme in Luxury Management, starting on 23 April 2026, offering an opportunity to learn more about the programme’s approach, which integrates strategy, brand building, creativity and customer experience as core pillars in the management of luxury businesses.

Join us for a timely, strategic and inspiring reflection on the future of Portuguese wine.