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Artificial intelligence: efficiency or the illusion of productivity? | João Pinto

Tuesday, April 14, 2026 - 10:34
Publication
Jornal de Negócios
"Artificial intelligence does not eliminate the need for talent; it transforms it. Value shifts from execution to critical thinking, from production to curation, from the answer to the question. Organisations that manage to combine human capabilities with intelligent systems will be better placed to create sustainable value."

Read here the latest opinion piece by João Pinto, Dean of Católica Porto Business School, published in the Deans’ Corner section of Jornal de Negócios.

 
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