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The real competitive advantage is not technological – it is human | João Pinto

Friday, April 10, 2026 - 11:40
Publication
Executive Digest
"We have noticed a clear shift in the profile of participants: they are more demanding, more aware of the impact of their decisions and more attentive to the ethical dimension of leadership. They are seeking purpose, not just career progression. Today, the real competitive advantage is not technological – it is human. And leadership without ethics is merely short-term management."

Read the interview with the Dean of Católica Porto Business School, João Pinto, in Executive Digest here (available in Portuguese).
 
Católica Porto Business School_João Pinto_Dean_Press

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