Recently, 185 students from the Marketing in the Digital Era subjects of the Marketing and Management Masters programmes at Católica Porto Business School had a unique experience when they visited the facilities of the Super Bock Group, a long-standing business partner of our school. This visit gave the students direct contact with the workings of one of the most prestigious companies in the drinks sector in Portugal.
During the visit, the students took part in sessions led by Bruno Lopes, Head of Brand Marketing, and Rodrigo Dahl, manager of the Coruja brand and Head of Super Bock Casa da Cerveja. Under the guidance of these professionals, they were able to learn in depth about the various production lines, the factory warehouses and explore the history of the Super Bock Group. The strategy of each of its brands, including the digital approach and market positioning, was also shared, giving the students a complete and practical insight into the world of marketing in a large company.
Católica Porto Business School would like to thank all the employees of the Super Bock Group who made this experience possible, especially Rodrigo Dahl, Bruno Lopes, Micaela and Michael, for their dedication and hospitality. Special thanks also to the Country Manager, António Yü Gaspar, and the Director of Communication, Institutional Relations and Sustainability, Graça Borges, for their continued support and commitment to this enriching partnership.
