Servitization 

Increasingly, manufacturing firms are providing services (e.g., product design, maintenance and monitoring of equipment) as a way to differentiate themselves and increase profitability. S.Lab studies models to organise and manage service-related activities in manufacturing firms.

Examples of questions that can be addressed through projects in this area:

• It is possible or desirable to shift from selling products to selling solutions? (e.g., selling “availability of equipment” rather than selling equipment);
• How to develop a business model based on product-service solutions?
• Which services may be offered and how can they contribute to profitability and environmental sustainability?
• How to design and change the firm’s organisational structure in order to support service delivery?