"Firstly, AI makes it possible to automate some repetitive, low value-added tasks that are performed by humans. This frees up time for professionals to develop richer relationships with customers, getting to know their needs better and subsequently leading to the introduction of innovations in the service provided."

Read here (only available in Portuguese) the latest article in Dinheiro Vivo by Rui Soucasaux Sousa, Professor and Director of S.Lab - Service Management Lab, one of the applied research centres at Católica Porto Business School.