Press News & Events

The Authenticity of Brand Values ​​and the Sustainable Future of Marketing | Susana Costa e Silva

Thursday, January 11, 2024 - 15:04

"The role of brands in promoting sustainability and how their values ​​impact consumers' decisions are issues that have become increasingly important for companies."

Read here (only available in Portuguese) the opinion article by Susana Costa e Silva, professor at Católica Porto Business School and director of the Master in Management, published in Marketeer on January 10th.

Católica Porto Business School_Susana-Costa-e-Silva