"The empowerment of social networks has supported the idea that the only way to communicate that customers are sensitive to is a presence on social networks, neglecting traditional sales arguments such as, for example, meeting customer expectations satisfaction with the product or service offered…"

Read here (only available in Portuguese) another of the opinion articles by Susana Costa e Silva, professor at Católica Porto Business School and director of the Masters in Management, published in O Jornal Económico on November 20th.