| Disciplina | Horas | Docentes |
| Abertura do Programa | 3 | André Alves, Susana Costa e Silva |
| Strategy & Planning in Digital Marketing Landscape | 6 | André Alves |
| Digital Consumer Behavior: Buying, Having and Being | 3 | Rogério Canhoto |
| Branding and Marketing Communications: The interaction between customers and brands | 6 | A definir |
| Content Marketing | 9 | Catarina Pestana |
| Social Media Marketing | 9 | André Alves |
| E-Commerce: From Strategy to impact | 3 | Vera Maia |
| E-Commerce: From Implementation to pratice | 3 | Vera Maia |
| Virtual and Augmented Reality | 3 | Mafalda Teles Roxo |
| Digital Analytics: Techniques and Data-Driven Marketing | 3 | Márcio Miranda |
| Google Analytics Lab | 3 | Márcio Miranda |
| Google Tag Manager Lab | 3 | Márcio Miranda |
| Data Driven Marketing: Data to Refine Strategy | 6 | Miriam Salomão |
| Dynamic Pricing no Contexto Digital | 6 | Marcelo Linardi |
| Social Marketing: From Social to Cause-Related Marketing | 3 | Susana Costa e Silva |
| Search Engine Optimization | 9 | Diogo Abrantes da Silva |
| Search Engine Advertising: From promotion to sales | 3 | Joana Barbosa |
| Google Search Ads Lab | 3 | Joana Barbosa |
| Google Display Ads Lab | 3 | Joana Barbosa |
| Online reputation: The power of a brand | 3 | Alexandra Abreu |
| Digital Marketing Cases: Changing branding perception | 3 | Tiago Barquinha |
| Influential marketing: Definition and guidance to a successful collaboration | 6 | Patrícia Nunes Coelho, Susana Costa e Silva |
| Total | 99 |