Semester

Discipline ECTS

 

Semester I

Advertising
Brand Management
Consumer Behaviour
Marketing in the Digital Age
Market Research I
Strategy and Organization
Research Seminars I

3
6
3
6
6
6
2

 

Semester II

International Marketing
Marketing Communications
E-Commerce and Automation
Market Research II
Pricing
Elective I*
Elective II*
Elective III*
Research Seminars II

6
3
3
3
3
3
3
6
2

Semester III

Research Seminars III
Master’s Final Assignment

2
30

 

Elective Courses * 

E-Content Marketing
Neuromarketing
Sales Management
Search Marketing
Service Marketing 

3
3
3
3
3

* As disciplinas optativas deverão ser escolhidas entre as disciplinas optativas específicas do Mestrado em Marketing ou entre algumas disciplinas oferecidas noutros mestrados da Católica Porto Business School desde que autorizadas pela Direção do Mestrado e cumpridas regras específicas ao nível das áreas científicas.

Contactos

Admissions

. Email for national admissions: candidaturas.porto@ucp.pt 
. Email for international admissions: admissions.porto@ucp.pt 
. Phone (all): (+351) 939 450 000/12