| Disciplina | Horas | Docentes | 
| Abertura do Programa | 3 | Susana Costa e Silva e Carlos Pereira | 
| Understanding Sales | 3 | Bozidar Vlacic | 
| From Marketing to Sales | 3 | Susana Costa e Silva | 
| Route to market: products and markets | 9 | Rita Vilas Boas | 
| Selling skills: The interaction between customers and brands | 6 | Carlos Pereira | 
| A aquisição de clientes | 3 | Francisco Lagoa Marques | 
| Gestão de equipa de vendas | 3 | Carlos Jordana | 
| Selling skills: role playing | 3 | Luís Marinho | 
| Key Account Management | 3 | Carlos Pereira | 
| Online contracts | 3 | Óscar Madureira | 
| New business models | 6 | Rogério Canhoto | 
| The power of social media to improve sales | 6 | André Alves | 
| E-Commerce | 6 | Vera Maia | 
| Multichannel & Integração de Canais | 6 | Miriam Salomão | 
| International Selling: channels, goals and analysis | 6 | António Yu Gaspar | 
| International selling: cases and experiences in Europe and Asia | 3 | António Yu Gaspar | 
| Negotiation in Asian cultures: cases and examples | 3 | Jakub Wierzba | 
| Pricing Decisions | 6 | Marcelo Linardi | 
| Estímulo e reconhecimento ao Desempenho dos Vendedores | 3 | Marcelo Linardi | 
| Sales Forecasting and Performance: Gestão dinâmica | 6 | Miriam Salomão | 
| Direito comercial e vendas | 6 | Óscar Madureira | 
| Value chains disruptions | 3 | Isabel Azeredo | 
| Total | 99 | 
 
                 
        
       