Disciplina | Horas | Docentes |
Abertura do Programa | 3 | Susana Costa e Silva e Carlos Pereira |
Understanding Sales | 3 | Bozidar Vlacic |
From Marketing to Sales | 3 | Susana Costa e Silva |
Route to market: products and markets | 9 | Rita Vilas Boas |
Selling skills: The interaction between customers and brands | 6 | Carlos Pereira |
A aquisição de clientes | 3 | Francisco Lagoa Marques |
Gestão de equipa de vendas | 3 | Carlos Jordana |
Selling skills: role playing | 3 | Luís Marinho |
Key Account Management | 3 | Carlos Pereira |
Online contracts | 3 | Óscar Madureira |
New business models | 6 | Rogério Canhoto |
The power of social media to improve sales | 6 | André Alves |
E-Commerce | 6 | Vera Maia |
Multichannel & Integração de Canais | 6 | Miriam Salomão |
International Selling: channels, goals and analysis | 6 | António Yu Gaspar |
International selling: cases and experiences in Europe and Asia | 3 | António Yu Gaspar |
Negotiation in Asian cultures: cases and examples | 3 | Jakub Wierzba |
Pricing Decisions | 6 | Marcelo Linardi |
Estímulo e reconhecimento ao Desempenho dos Vendedores | 3 |
Marcelo Linardi |
Sales Forecasting and Performance: Gestão dinâmica | 6 | Miriam Salomão |
Direito comercial e vendas | 6 | Óscar Madureira |
Value chains disruptions | 3 | Isabel Azeredo |
Total | 99 |