The main objective of the MSc in Marketing is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus, we tend to use empirical teaching approach as much as possible, along with...

The Master in Business Economics is an international programme offered in English. It is suitable for bachelors in economics, management and engineering with the ambition of becoming top professionals of organisations. The programme aims that future...

The Post-Graduation in Hospitality Management goes beyond a static approach to the subjects and the sector to set out the needs and trends of a highly dynamic and demanding industry – from the project’s design stage to the decisive phase of customer...

Data-driven decision making, commonly known as business analytics, has gained momentum in recent years. The reasons for this to happen are essentially of two types: There has never been so much data available to companies and to all of us; and never have...