The main objective of the MSc in Marketing is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus, we tend to use empirical teaching approach as much as possible, along with...
Digital marketing is essential for organisations, given the predominance of the online sphere today. Its constant evolution makes it necessary to train resources in tools, solutions and strategies in order to achieve results. This training programme...
Companies are constantly challenged by the limitations of time, resources and expertise to stay at the forefront of technology and transformation. It is therefore critical to re-evaluate their investment and hiring strategies, adopt the right...
Embrace the forefront of technology and business strategy in our specialized two-week course on crafting business cases around deep tech. Designed for graduate and master's students, this program dives into the dynamic landscape of deep tech specifics,...
The course – to be conducted totally online - provides a foundation of knowledge and use of Structural Equation Modelling. SEM is a powerful analytical tool within the social sciences that overcomes the limitations of traditional multiple regression by...