The main objective of the MSc in Marketing is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus, we tend to use empirical teaching approach as much as possible, along with...
The programme is organised in a common core in the 1st semester. In the 2nd semester the student can choose one of 5 options available: Specialization in Business Analytics Specialization in Service Management Specialization in Management Control...
A transformational leadership programme with the mission of developing leaders who intend to positively impact society, improving the quality of management in Portuguese and international companies. Transform your career. Expand your horizons. Decide on...
In a context of rapid change in the surrounding conditions, with unprecedented levels of complexity and uncertainty (influence of external factors that managers are unable to predict and control), individual and collective judgment skills become crucial...