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20250527_Noticia_Prémio-Marketeer_763x430
Católica Porto Business School is a finalist for the 2025 Marketeer Awards
Tue, 27 May 2025 - 14:24
Católica Porto Business School_Susana Costa e Silva
"Glocal Fading" vs. “Brand Sovereignty”: How Chinese Brands in Europe Manage the Country of Origin Effect
Fri, 30 May 2025 - 14:38
Marketeer
20250513_Evento_CPBS-Chill-sunset_763x430
Chill Sunset | Undergraduate finalists
Mon, 02 Jun 2025 - 18:30

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  1. Católica Porto Business School
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71 - 80 of 225
Católica Porto Business School_Alberto Castro
September 23, 2024
Dinheiro Vivo
Faculty

Who knows? | Alberto Castro

"As an economist, I know that the forest has a value that is not easy to monetise, especially when 97% of the forest is privately owned, the vast majority of which grows on tiny properties that don't generate a value that pays for the management costs (...
23/09/2024 - 10:34
Dinheiro Vivo
Católica Porto Business School_Arménio Rego
September 18, 2024
Líder Magazine
Faculty

What you can learn from an excellent (and evil) listener! | Arménio Rego

"The fact that a political leader tells ‘hard truths’ and appears to be authentic is of little relevance when it comes to gauging their genuine concern for the needs and interests of citizens." Read here the full article by Arménio Rego , Full Professor...
18/09/2024 - 17:51
Líder Magazine
Católica Porto Business School_Imprensa_João-Novais
September 16, 2024
Eco
Faculty

Alternative investments: the trend of the new generations? | João Novais

"(...) the job of account managers and conventional investment funds is going to be more complicated when it comes to attracting clients from the younger generations. Because no one impresses their friends by telling them they've invested in EDP or REN...
16/09/2024 - 10:20
Eco
Católica Porto Business School _ Camilo Valverde _ Press
September 9, 2024
Dinheiro Vivo
Faculty

Employee engagement: a wasted potential | Camilo Valverde

"Only 23% are engaged and thriving at work: motivated and involved with their work and their organisation, they work with enthusiasm, they are committed to the success of the company, with which they have a strong bond; (...)" Read here the most recent...
09/09/2024 - 17:38
Dinheiro Vivo
Alberto Castro Católica Porto Business School
September 9, 2024
Dinheiro Vivo
Faculty

And so we go! | Alberto Castro

"The so-called ‘rentrée’ used to mark the return of the serious phase of politics, as opposed to a ‘silly season’ more favourable to light speeches and ‘fait divers’ in keeping with the summer period. Today, someone unfamiliar with these conventions...
09/09/2024 - 12:06
Dinheiro Vivo
Católica Porto Business School_Arménio Rego
September 5, 2024
Líder Magazine
Faculty

Antidotes against the autocratic drift | Arménio Rego

"It is our daily responsibility to cherish values such as respect for difference and freedom of expression; to combat post-truth; to unmask opportunistic populists who even use the name of God to moralise hatred. Above all, it is our responsibility to...
05/09/2024 - 09:56
Líder Magazine
Católica Porto Business School_João Pinto_Dean_Press
September 3, 2024
Jornal de Negócios
Faculty

Another school year is starting... what about financial literacy? | João Pinto

"In recent years, financial literacy has become a central theme in discussions about economic and social development. In a context where the global economy faces constant challenges, the ability to effectively manage personal finances is increasingly...
03/09/2024 - 11:48
Jornal de Negócios
Católica Porto Business School_Susana Costa e Silva
September 2, 2024
Jornal Económico
Faculty

A brand's reputational capital takes years to create | Susana Costa e Silva

"A brand's reputation is one of its main assets. It is the result of years of hard work, investment and customer relations, often over generations, whether with private customers or companies. However, it can easily be destroyed if consumers begin to...
02/09/2024 - 16:03
Jornal Económico
Católica Porto Business School_Susana Costa e Silva
August 28, 2024
Marketeer
Faculty

The age of chatbots: learn about the differences between Rules-based chatbots and Large Language Models chatbots | Susana Costa e Silva

"Users' experience with RB chatbots is more robotic, often limited to choosing from predefined options, which almost always result in insufficient responses. For example, Spotify's bot on Facebook Messenger helps users discover new music using predefined...
28/08/2024 - 10:50
Marketeer
Católica Porto Business School_Raquel Campos Franco
August 9, 2024
Eco
Faculty

Directive on sustainability reporting: what are the implications for SMEs? | Raquel Campos Franco

"It's worth it for SMEs to start gathering information on various topics now and reflecting on what still needs to be done and what that means in terms of practices." Read the here latest opinion article by Raquel Campos Franco , lecturer at Católica...
09/08/2024 - 10:15
Eco
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