"(...) the job of account managers and conventional investment funds is going to be more complicated when it comes to attracting clients from the younger generations. Because no one impresses their friends by telling them they've invested in EDP or REN shares when they can talk about a Rolex Daytona or an Hermès bag."

Read here (only available in Portuguese) the most recent opinion article by João Novais, Professor at Católica Porto Business School, published in ECO.