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Católica Porto Business School_Susana-Costa-e-Silva
February 21, 2025
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The Bridge between the Ivory Tower and the Boardroom | Susana Costa e Silva

"The need for quick and agile decision-making and for implementing innovative solutions has never been greater. To do this, SMEs need access to knowledge. And, above all, access to the sources where it is created: business schools". Read here the latest...
21/02/2025 - 17:48
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Católica Porto Business School_Susana-Costa-e-Silva
October 24, 2024
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Faculty

Adapting to the future: marketing skills and strategies in the digital age | Susana Costa e Silva

"The key here may be to develop value propositions that go beyond the product, allowing for a more emotional connection with consumers. Eventually the focus on storytelling will be stronger than ever, with stories that echo the values and aspirations of...
24/10/2024 - 09:41
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Católica Porto Business School_Susana Costa e Silva
August 28, 2024
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Faculty

The age of chatbots: learn about the differences between Rules-based chatbots and Large Language Models chatbots | Susana Costa e Silva

"Users' experience with RB chatbots is more robotic, often limited to choosing from predefined options, which almost always result in insufficient responses. For example, Spotify's bot on Facebook Messenger helps users discover new music using predefined...
28/08/2024 - 10:50
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Católica Porto Business School_Carla-Martins
April 10, 2024
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Faculty

Long sessions of short videos | Carla Carvalho Martins

"According to statistics, more than five billion people use social media sites. The pattern of user activity on social media has, however, been characterized by changes over time, almost always leveraged by the functionalities offered by the platforms...
10/04/2024 - 14:55
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Católica Porto Business School_Susana-Costa-e-Silva
January 11, 2024
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Faculty

The Authenticity of Brand Values ​​and the Sustainable Future of Marketing | Susana Costa e Silva

"The role of brands in promoting sustainability and how their values ​​impact consumers' decisions are issues that have become increasingly important for companies." Read here (only available in Portuguese) the opinion article by Susana Costa e Silva ,...
11/01/2024 - 15:04
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imprensa_joana_cesar_machado
November 8, 2023
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Faculty

Is “a picture worth a thousand words”? | Joana César Machado

"We know that figurativity is fundamental for memorisation. We tend to memorise better objects that represent elements of the sensitive world – things that we see, hear, smell, taste or touch – and, among these, things that come directly from nature (...
08/11/2023 - 14:11
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