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Católica Porto Business School_Susana-Costa-e-Silva
October 24, 2024
Marketeer
Faculty

Adapting to the future: marketing skills and strategies in the digital age | Susana Costa e Silva

"The key here may be to develop value propositions that go beyond the product, allowing for a more emotional connection with consumers. Eventually the focus on storytelling will be stronger than ever, with stories that echo the values and aspirations of...
24/10/2024 - 09:41
Marketeer
Católica Porto Business School_Alberto Castro
October 21, 2024
Dinheiro Vivo
Faculty

Naivety | Alberto Castro

"The discussion of the current budget is the ultimate example of our difficulty in overcoming immediacy, even when we proclaim the opposite." Read here (available in portuguese) the latest opinion article by Alberto Castro , invited Full Professor and...
21/10/2024 - 11:14
Dinheiro Vivo
Católica Porto Business School Éthics Helena e Susana-v2
October 18, 2024
VER
Ethics Forum

Thinking with and about ethics and generational diversity on World Ethics Day 2024 | Helena Gonçalves and Susana Magalhães

"In order to reflect ethically on generational diversity, it is important to remember that it is a phenomenon that takes place over time, woven by ageing and the initiation rituals of each generation". Read here the most recent opinion piece about the...
18/10/2024 - 12:28
VER
Press_ Sandra Martins Pereira
October 17, 2024
Público
Faculty

Ten years after the World Health Assembly, where are we with palliative care? | Sandra Martins Pereira

"Palliative care is a crucial part of integrated health services centred on people's needs. This care is internationally recognised as a human right." Read here (available in portuguese) the latest opinion piece by Sandra Martins Pereira , FCT Principal...
17/10/2024 - 15:42
Público
Católica Porto Business School_Arménio Rego
October 16, 2024
Líder Magazine
Faculty

The Dangers of Moralising Love for Work | Arménio Rego

"By moralisation we mean the attribution of a high moral value to the love of work, and the concomitant moral devaluation of lack of love. This moralisation is dangerous. We can feel guilty for not loving our work." Read here the latest opinion article...
16/10/2024 - 10:57
Líder Magazine
Católica Porto Business School_Arménio Rego
October 14, 2024
O Jornal Económico
Faculty

Humility without courage can be dangerous, and vice versa | Arménio Rego

"This complexity is deeply challenging for those who study leadership, those who select leaders, those who vote, and those who have to judge leaders. There are situations in which self-confidence and the ability to take risks must supersede humility...
14/10/2024 - 15:25
O Jornal Económico
Católica Porto Business School_João Pinto_Dean_Press
October 11, 2024
Antena 1
Faculty

State Budget 2025: Dean of Católica Porto Business School, João Pinto, was on Antena 1's “Antena Aberta” programme

João Pinto took part in the ‘Antena Aberta’ programme on Antena 1 this morning to analyse the proposals in the State Budget for 2025 . The dean of Católica Porto Business School, João Pinto, doesn't see a major change in the budgetary policy we've...
11/10/2024 - 17:26
Antena 1
Católica Porto Business School_ Jorge Julião
October 11, 2024
Dinheiro Vivo
Faculty

More health with AI | Jorge Julião

"The UK, for example, is investing heavily in the development, regulation and application of AI solutions in healthcare. Portugal needs to adopt a similar approach, ensuring that the National Health Service can harness the potential of AI to improve the...
11/10/2024 - 16:40
Dinheiro Vivo
Católica Porto Business School_Alberto Castro
October 7, 2024
Dinheiro Vivo
Faculty

We need the IRC (Corporate Income tax) so much! | Alberto Castro

"The grey economy accounts for around a third of GDP, more than 80 billion euros. It includes criminal activities in the strict sense of the word, such as drug trafficking, as well as others that we live with every day, from small businesses to the most...
07/10/2024 - 09:56
Dinheiro Vivo
Católica Porto Business School_Arménio Rego
October 2, 2024
Líder Magazine
Faculty

Silence: Virtue and Vice | Arménio Rego

"Leadership behaviour is crucial. Often, maintaining your own silence is the best way for a leader to create space so that those they lead don't fall into silence, but rather express their voice. If a leader genuinely wants to stimulate the expression of...
02/10/2024 - 12:25
Líder Magazine