"A brand's reputation is one of its main assets. It is the result of years of hard work, investment and customer relations, often over generations, whether with private customers or companies. However, it can easily be destroyed if consumers begin to...

"There is now a lot of talk about the need to reform the Portuguese tax system, and this time, with a special focus on the reform of the Personal Income Tax, but there has also been talk about the reform of the Corporate Tax and, from time to time, there...

"It has a name, and it's called the Dunning-Kruger effect, and it translates into the fact that most individuals consider themselves above average. (...) As comedian Ricky Gervais used to say, dead people don't know they're dead - it's just difficult and...

Muito se tem escrito sobre as vantagens do uso destes sistemas no apoio aos negócios. Porém, nem sempre essas explicações são fáceis de entender por empresários e gestores de organizações de menor dimensão. Leia o artigo na íntegra aqui.