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Católica Porto Business School_Susana-Costa-e-Silva
October 24, 2024
Marketeer
Faculty

Adapting to the future: marketing skills and strategies in the digital age | Susana Costa e Silva

"The key here may be to develop value propositions that go beyond the product, allowing for a more emotional connection with consumers. Eventually the focus on storytelling will be stronger than ever, with stories that echo the values and aspirations of...
24/10/2024 - 09:41
Marketeer
imprensa_joana_cesar_machado
November 8, 2023
Marketeer
Faculty

Is “a picture worth a thousand words”? | Joana César Machado

"We know that figurativity is fundamental for memorisation. We tend to memorise better objects that represent elements of the sensitive world – things that we see, hear, smell, taste or touch – and, among these, things that come directly from nature (...
08/11/2023 - 14:11
Marketeer
imprensa_susana
November 8, 2023
Store Magazine
Faculty

How can Artificial Intelligence enhance CRM? | Susana Costa e Silva

How can Artificial Intelligence (AI) enhance Customer Relationship Management (CRM)? | Susana Costa e Silva It was about this topic that Susana Costa e Silva, professor at Católica Porto Business School and director of the Masters in Management, wrote...
08/11/2023 - 13:48
Store Magazine
imprensa_susana
April 19, 2023
Público
Faculty

Mudanças no retalho: tudo ao mesmo tempo e em todos os canais

Dois terços dos utilizadores do TikTok afirmam ser a autenticidade de um criador a razão que os motiva a comprar uma marca. Leia o artigo na íntegra aqui .
19/04/2023 - 17:33
Público