Is diversity still important in the visual representation of online fashion brands? | Joana César Machado

Tuesday, September 9, 2025 - 10:05

Publication

Marketeer

"The central role of emotional engagement and social presence in building trust and purchase intent highlights that inclusive visual strategies are not only desirable but essential".

Read here the latest article by Joana César Machado, professor at Católica Porto Business School, published in Marketeer

Categories:

Related Press News

Católica Porto Business School_Susana-Costa-e-Silva

March 25, 2026

O Jornal Económico

Faculty

How geopolitics is reshaping the consumer experience | Susana Costa e Silva

"The consumer of 2026 is no longer the optimistic shopper of previous years; they are a more cautious economic actor, who assesses the logistical risks before opening their wallet". Read here (available in Portuguese) the latest opinion piece by Susana...

25/03/2026 - 15:50

O Jornal Económico

Católica Porto Business School_Gonçalo Faria_imprensa

March 13, 2026

CNN

Faculty

Financial markets and geopolitical risk | Gonçalo Faria

"The conflict in the Middle East has escalated significantly over the past week. Geopolitical risk is causing deep unease in the financial markets. (...) Focusing on the stock market, what does the empirical evidence tell us about the dynamics of returns...

13/03/2026 - 11:11

CNN