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Sustainable Hypocrisy: between the discourse and the practice of today's consumer | Susana Costa e Silva

Monday, January 20, 2025 - 16:36
Publication
Dinheiro Vivo

"In marketing, this is called social desirability bias (a bias that leads people to respond in a socially desirable way, creating a discrepancy between what they say and what they do)."

Read here the latest opinion piece by Susana Costa e Silva, professor at Católica Porto Business School and director of the Master's in Management, published in Dinheiro Vivo (available in portuguese).

Católica Porto Business School_Susana Costa e Silva