The latest opinion piece by Susana Costa e Silva discusses the role of corporate social marketing in improving the living conditions of the world's poorest populations, known as the Bottom of the Pyramid (BoP).
"(Companies) and civil society should not simply wait for the State to take the initiative. Action is urgent, and it is important to note that the growth that many companies sustain in other markets may come from BoP markets."
Read here (only available in Portuguese) the most recent opinion article by Susana Costa e Silva, professor at Católica Porto Business School and director of the Master in Management, published in Dinheiro Vivo.
