Digital Marketing & Strategy Tools

More Information

Programme Directors:

Susana Costa e Silva | ssilva@ucp.pt
André Alves | andre.alves@ucp.pt

Structure:
51 hours
Mondays and wednesdays, from 6:30 to 9:30 pm
October 2024

Investiment:
2.500€
(Early bird until 31st July)

Contact:
Isabel Barros
Executive Coordinator
ibarros@ucp.pt
+351 913 596 733
+351 226 196 260

Program Description

Digital marketing is essential for organisations, given the 
predominance of the online sphere today. Its constant evolution 
makes it necessary to train resources in tools, solutions and 
strategies in order to achieve results. This training programme 
acquire knowledge of digital marketing, covering operational plans that 
should be developed through a hands-on approach, in terms of 
implementation, measurement and evaluation of the return on investment for the organisation.

This programme is taught in Portuguese. For more information, click here.

More Information

Programme Directors:

Susana Costa e Silva | ssilva@ucp.pt
André Alves | andre.alves@ucp.pt

Structure:
51 hours
Mondays and wednesdays, from 6:30 to 9:30 pm
October 2024

Investiment:
2.500€
(Early bird until 31st July)

Contact:
Isabel Barros
Executive Coordinator
ibarros@ucp.pt
+351 913 596 733
+351 226 196 260

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