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Católica Porto Business School_João Pinto_Dean_Press
September 3, 2024
Jornal de Negócios
Faculty

Another school year is starting... what about financial literacy? | João Pinto

"In recent years, financial literacy has become a central theme in discussions about economic and social development. In a context where the global economy faces constant challenges, the ability to effectively manage personal finances is increasingly...
03/09/2024 - 11:48
Jornal de Negócios
Católica Porto Business School_Susana Costa e Silva
September 2, 2024
Jornal Económico
Faculty

A brand's reputational capital takes years to create | Susana Costa e Silva

"A brand's reputation is one of its main assets. It is the result of years of hard work, investment and customer relations, often over generations, whether with private customers or companies. However, it can easily be destroyed if consumers begin to...
02/09/2024 - 16:03
Jornal Económico
Católica Porto Business School_Susana Costa e Silva
August 28, 2024
Marketeer
Faculty

The age of chatbots: learn about the differences between Rules-based chatbots and Large Language Models chatbots | Susana Costa e Silva

"Users' experience with RB chatbots is more robotic, often limited to choosing from predefined options, which almost always result in insufficient responses. For example, Spotify's bot on Facebook Messenger helps users discover new music using predefined...
28/08/2024 - 10:50
Marketeer
Católica Porto Business School_Raquel Campos Franco
August 9, 2024
Eco
Faculty

Directive on sustainability reporting: what are the implications for SMEs? | Raquel Campos Franco

"It's worth it for SMEs to start gathering information on various topics now and reflecting on what still needs to be done and what that means in terms of practices." Read the here latest opinion article by Raquel Campos Franco , lecturer at Católica...
09/08/2024 - 10:15
Eco
foto_ruisousa_imprensa
August 6, 2024
Dinheiro Vivo
Faculty

Artificial intelligence as a lever for innovation in professional services | Rui Soucasaux Sousa

"Firstly, AI makes it possible to automate some repetitive, low value-added tasks that are performed by humans. This frees up time for professionals to develop richer relationships with customers, getting to know their needs better and subsequently...
06/08/2024 - 16:31
Dinheiro Vivo
Católica Porto Business School_João Pinto_Dean_Press
August 6, 2024
Jornal de Negócios
Faculty

The future of finance | João Pinto

"The transition to a regenerative economy and the eradication of 'greenwashing' are essential steps to ensure a sustainable and just future. By embracing these changes, the financial sector can play a central role in building a world where nature,...
06/08/2024 - 10:00
Jornal de Negócios
press_ ana madsen
August 5, 2024
O Jornal Económico
Faculty

Dr. Montenegro, don't miss this opportunity to be brilliant | Ana Madsen

"After 27 years of failing to comply with a 1997 law, it would be a true sign of transparency if the ministers of this Government were the first to present their accounts." Read here (available in portuguese) the latest opinion piece by Ana Madsen ,...
05/08/2024 - 10:10
O Jornal Económico
Católica Porto Business School_Arménio Rego
July 31, 2024
Líder Magazine
Faculty

Unethical leadership | Arménio Rego

The most recent opinion piece by Arménio Rego, Full Professor and Director of Lead.Lab at Católica Porto Business School, delves into ethical failures in leadership and explores why corporate leaders, among others, may adopt unethical behaviour. "A...
31/07/2024 - 11:33
Líder Magazine
Católica Porto Business School_Alberto Castro
July 29, 2024
Dinheiro Vivo
Faculty

Make history! | Alberto Castro

The new opinion article by Alberto Castro, invited Full Professor and Non-Executive Director of the Center for Management Studies and Applied Economics at Católica Porto Business School, addresses the mobility options discussed in the debate “The Lisbon...
29/07/2024 - 11:21
Dinheiro Vivo
Católica Porto Business School_Arménio Rego
July 17, 2024
Líder Magazine
Faculty

Why doesn't Biden step down? | Arménio Rego

"This is a slippery area, full of ageist stereotypes and prejudices. But, whatever Biden's actual cognitive abilities may be, the concerns seem legitimate and pertinent to me. There are serious risks that Biden's profile could facilitate Trump's victory...
17/07/2024 - 11:10
Líder Magazine