"Sustainability and regeneration need to be incorporated into business (and also public) strategy. A strategy that conceives of business in the context of a larger system that is society, which in turn is integrated into another much larger system that is the environment, in which the company navigates within social and environmental limits, and in which sustainability has to be seen as «doing no harm», regenerating society and the planet, and not just as «doing less harm»."

Read here (only available in Portuguese) the most recent opinion article by João Pinto, Dean of Católica Porto Business School, published in the Deans' Corner of Jornal de Negócios.