"In the long term, things are more serious. The possibility for companies to adjust their offer to what seems to them to be the preferences and needs of consumers at any given moment is a key element in the functioning of a market economy. Nobody knows what those preferences and needs are."

Read here (only available in Portuguese) the most recent opinion article by Vasco Rodrigues, Executive Director of CEGEA (Consulting Unit in Management and Applied Economics) and Professor at Católica Porto Business School, published in Jornal Económico.