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Should we treat the opposing team's fans well? Yes! | Susana Costa e Silva

Monday, December 18, 2023 - 11:39
Publication
O Jornal Económico

"One of the areas where marketing as a management process can be applied and where it has the most to gain are professional football organizations. And although the marketing of this type of organization is normally associated with sponsorships, the clients of these organizations are diverse and range beyond brands."

Read here (only available in Portuguese) the opinion article by Susana Costa e Silva, professor at Católica Porto Business School and director of the Master in Management, published in O Jornal Económico on November 18th.

Católica Porto Business School_Susana Costa e Silva